Website trust is constructed fairly easy via testimonials and case studies. They do what your marketing can’t always and that is to help prove that you are reliable and can, in fact, deliver. Real-world proof may just be the difference between a potential customer saying “maybe later” or, instead saying “Yes”.
Testimonials: quick confidence boosters
Of course, testimonials only work when they sound real and genuine – not some general vague statement. A vague “Great service!” is charming, but it doesn’t actually answer the question on a buyer’s mind: Will this work for me? For help with Web Design Swansea, visit a site like www.accent-adc.co.uk/service/web-design-swansea/
To make testimonials stronger, include:
The customer name and context (just the first name and business type is most times good enough)
What was going wrong for them (“We weren’t getting enquiries…”)
The end result they obtained, ”…and now we are getting 5–10 leads per week.”
Focus on the major points (speed, communication style, reliability , congeniality)
Where to place them:
Above the fold, which means near your primary CTA for your homepage.
Alongside pricing or what is included on the service pages.
On your contact page to decrease the fear barrier at those last touchpoints.
It increases credibility instantly.
Illustrative Case Studies - proof via the anecdote
Case studies go deeper. It demonstrates how you operate, what changes have been made and shows your work. This is especially good for services that are more expensive where customers want to know they’re getting their money’s worth before buying.
Case Study Format That Works Simply
The client and the goals of that client (who they are and what did they want)
The problem (the road block)
Actions, processes and outputs – How you solved the issue.
The outcome (results, feedback, improvements)
Pull a strong line from the client, e.g.: A quote
It does not matter if you have a small number which is not dramatic. Focus on the benefits like the practical outcomes like; speed to market, less emails into support, faster onboarding of new customers – less lost bookings as a result; clearer messaging / more sure-footed brand.
Make them easy to skim
Break text into short chunks; use bolding for section headings and pull quotes for impact. The vast majority of people will never read every word, but they WILL scan for evidence.
The bottom line
Testimonials build trust quickly. Case studies build trust deeply. Use these methods together, put them in your call to actions area and keep the message specific – ie specifics that make people trust you.
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