Owners of small businesses have their work cut out trying to establish their ventures in the face of intense competition in virtually every niche. Even though many small businesses are using digital marketing successfully, they still need effective and cost-efficient on-ground advertising that people on the street can see and act on. While they can use quite a few tactics, magnetic vehicle signs top the list with their versatility, ease of use, and affordability. However, as with all modes of advertising, vehicle magnetic signs must be designed and executed right for them to deliver the maximum impact. Some useful tips:
Keep the Design Simple
It is important to keep in mind that potential customers will see vehicle magnetic signs when the vehicle or they are on the move. Also, since the operating environment is crowded and noisy, and the signs themselves may not always be large, the target audience may find it difficult to notice, read, and understand the advertisement if they need to read and absorb a lot of information. Commonly, when faced with too much to read, most people avoid the advertisements, which means that your investment in magnetic truck signs goes to waste. You must ensure that you put the name of the business and the logo right at the top, where people are most likely to register it and following it up with a crisp advertising message, and a CTA. The best signs keep the design really simple so that people looking at them can take in all the information at a glance.
Make It Attention-Grabbing
With so much going on in the street, you must make the magnetic sign design attractive so that it catches the attention of potential customers. You should remember that most people will be on the move, be on their cellphones or talking to someone, or generally be distracted in some way or the other. You will have to make the sign design so attractive that it cuts into their consciousness and make them look at it. Using colorful photos and graphics is the best way of grabbing attention. Using colorful product photos can be a wise idea as they help to support the rest of the story. According to Relevance, the human brain learns visual images some 60,000 times quicker than text.
Optimize the Size
Before starting to create the design, you must measure the surfaces of the vehicle you will be fixing them on. Choosing the maximum possible size is a good idea since you can get across your message more effectively, however, you must make sure that it will fit the vehicle under consideration; else you will end up wasting your money.
In addition to keeping the design simple and using attention-grabbing visuals, you must pay careful thought to the copy because you would want to make it as punchy as possible. You must make sure that the content is accurate, crisp, grammatically correct, and there are no spelling mistakes. Use high-resolution images so that they reproduce well on the sign. It pays not to buy magnetic signs from the cheapest supplier.