BMW is the best-positioned company to face the challenges of the future, with research and development being two of the biggest challenges facing the automotive sector. To this conclusion comes the Global Report on Automotive 2017, carried out by the consultancy KPMG. According to this report, BMW has consolidated its position as the leader in the automotive innovation sector thanks to its strong commitment to both electric mobility and autonomous driving, with respective percentages of 16 and 27% compared to the figures for the second classified brand.
About 1,000 executives from the automotive sector from 42 different countries participated in the study, who consider that BMW is the brand with the greatest growth potential in the next 5 years thanks to its high degree of technological involvement, development, and research. Thus, 58% said that the brand will increase its market share in 2017.
Shaping the mobility of the future
The results of the KPMG report only highlight the result of the BMW Group’s strong strategic commitment to sustainable mobility and efficiency, as well as reinforcing its vision as a “mobility technology company”. All the actions of the company are aimed at shaping the mobility of the future and ensuring its leadership position as a successful company.
The corporate pillars on which BMW bases its philosophy are innovation, responsibility, and sustainability. With these values, the company seeks excellence in balancing the dynamism that characterizes its vehicles, with the efficiency and rationalization of environmental resources.
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These concepts are integrated not only in their products but throughout the value chain throughout the production process and as a business model: This is where the intelligent management of energy data, which is already used in plants Spartanburg, Leipzig, and Regensburg and is based on a series of intelligent electricity measurements that monitor the amount of energy consumed by production systems and robots and compare the data collected with figures from the company’s core network.
BMW is committed to reducing the environmental impact of vehicle production by using energy from renewable sources such as wind and water. Currently, around 58% of the electricity used by the BMW Group comes from renewable sources. The Moses Lake plant, for example, uses hydraulic power; Leipzig uses wind energy, and Rosslyn uses biomass.
Today the BMW Group is a leader in the world of the premium segment in plug-in hybrids. In fact, in 2016 was reached the figure of 100,000 electric vehicles rolling on the roads. Now, the goal is to reach that same figure only in 2017. In terms of autonomous driving, this is already being successfully applied in the new models Series 5 and Series 7. Advances, which certainly position BMW that has celebrated 100 Years, in the pole position to lead successfully the mobility of the future and to continue celebrating another 100 years more.
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