Hello BMW
  • Home
  • Auto
  • Business and Management
    • Real Estate
    • Finance
    • Marketing and Advertising
  • Fashion
  • Shopping
  • Health and Fitness
    • Food and Drink
  • House and Home
  • Tech News
    • Internet
    • Online Business
    • Web Development
  • Relationships
  • Wedding
  • Travel and Leisure
Home  /  Reviews  /  Facebook And Cambridge Analytica: Everything You Need To Know About This Crisis

Facebook And Cambridge Analytica: Everything You Need To Know About This Crisis

Linda Blair April 14, 2018 Reviews Leave a Comment

Today I will discuss the crisis of reputation that Facebook is experiencing due to the misuse of the information of its users in electoral campaigns. What I intend with this review to invite people working in political marketing to avoid their use and to know them to be able to counteract them and this work was done by Cambridge Analytica.

Table of Contents

Toggle
  • 1. What is Cambridge Analytica?
  • 2. Capture information on social networks with deceptive systems
  • 3. What did Cambridge Analytica do with the information it captured?
  • 4. Impact on Facebook of those that happened with Cambridge Analytica
  • 5. Conclusion

1. What is Cambridge Analytica?

Cambridge Analytica is an organization based in the United Kingdom that is dedicated to data analysis. This company helps political campaigns reach potential voters online. The firm builds voter profiles combining data from multiple online and offline sources. Then, the company uses statistical analysis programs to predict the behavior of voters, which could then be influenced by highly targeted ads aimed at them.Facebook And Cambridge Analytica: Everything You Need To Know About This Crisis

Cambridge Analytica claims to have information on more than 230 million US voters, which are almost all of the people of voting age in the United States (there are approximately 250 million).

As shown in the following figure, your unique value proposition is:

“The data drives what we do. Cambridge Analytica uses the data to change the behavior of the audience “

2. Capture information on social networks with deceptive systems

An investigation conducted by The New York Times and The Observer showed that in 2014 the company created a database with supposed academic objectives and then used it without permission to create electoral strategies during the midterm elections in the United States. For many analysts, this is one of the biggest information thefts in Facebook’s history.

For this reason, in recent days Facebook has suspended the account of an electoral consultancy Cambridge Analytica, founded in the United States and with a British parent company since it obtained and manipulated irregularly information of 50 million users of Facebook in the United States.

Cambridge Analytica obtained this data through a psychologist from the University of Cambridge, Aleksandr Kogan, who obtained permission from Facebook to request data from its users with an application. Kogan managed to get more than 270,000 people to participate in his study with his Facebook profiles, which allowed him to store the data as identities, locations and tastes not only of the participants but also of their friends, which allowed him to reach more than 50 million of users.

Check This Out: Preparing for Disaster – Can you Survive a Nuclear War?

3. What did Cambridge Analytica do with the information it captured?

Cambridge Analytica achieved a system capable of classifying a user into several voting profiles: those who are interested in the economy, those who have never voted for a party, the unemployed displeased with the system, and so on. Kogan designed a specific content plan for each profile, which became fuel to meet its objectives.Facebook And Cambridge Analytica: Everything You Need To Know About This Crisis

Cambridge Analytica says that adapting the messages that each one receives, called “micro-targeting” will change the behavior of the audience. It is not an individual system but assigns users to their most likely psychographic profile based on their ‘likes’, preferences, etc.

4. Impact on Facebook of those that happened with Cambridge Analytica

This scandal has also affected Facebook as it fell more than 7% in the Wall Street session. The fall was due to the fear of investors that Facebook decreases their user amount and that some important approve more stringent policies to protect consumer privacy affecting this social network.Facebook And Cambridge Analytica: Everything You Need To Know About This Crisis

It is important to note that Facebook clarified that the episode was not a “violation” of data since people provided their information with their consent, which means that no system was infiltrated and passwords or sensitive data were not stolen or pirated.

Since this information became known, more and more users are joining the #DeleteFacebook movement on Twitter, announcing that they will delete their accounts as a reason to protest.

5. Conclusion

To conclude I want to clarify my position on this topic:

I consider that it is completely valid, and in my recommended option, to do research of audiences on Facebook and other social networks, besides creating voter profiles. I think that the “Micro-Targeting” strategies are very useful to improve the effectiveness of a political campaign.

Keep Reading:- CONGRESS IS UNEARTHING FACEBOOK’S TERRIBLE POWER

What is very wrong and should not be done is to deceive people to collect information on social networks.

Tags: Cambridge Analytica, captured, Crisis, Facebook, information, social network
Previous Article
Next Article

About Author

Linda Blair

Related Posts

  • Understanding Three Types of Anti-Corrosion Coatings

    Understanding Three Types of Anti-Corrosion Coatings

    June 13, 2025
  • FCA closes nearly 500 whistleblowing cases

    FCA closes nearly 500 whistleblowing cases

    May 16, 2025
  • What support can you get in student accommodation?

    What support can you get in student accommodation?

    January 26, 2025

Leave a Reply

Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

  • Understanding Three Types of Anti-Corrosion Coatings
  • Hear The Word Of The Lord
  • The Artistic Touch of Wrought Iron: Where Metal Meets Magic
  • The Strategic Advantage of Working with an IT Partner: A Business Essential
  • A Beginner’s Guide to Management Accounts

Categories

  • Business and Management
  • Cars and Trucks
  • Education
  • Entertainment
  • Fashion
  • Finance
  • Food and Drink
  • Health and Fitness
  • House and Home
  • Internet
  • Jobs and Careers
  • Law and Orders
  • Lifestyle
  • Marketing and Advertising
  • Online Business
  • Parenting
  • Pet
  • Real Estate
  • Relationships
  • Reviews
  • Shopping
  • Technology and Gadgets
  • Tips
  • Travel and Leisure
  • Web Development
  • Wedding

Tags

2021 Blue Bodybuilding Bridal Business business ideas Decoration Design education Financial health Healthy House House and Home Ideas Important Improve innovative Internet Kitchen los angeles Lose Weight net worth New York nia renee hill photography physical planning profitable business ideas Public recommendations Relations release date Retirement sink small washrooms social network strategies Stress travel Web design web development Website wedding Yoga

Pages

  • Contact US
  • Private Policy
  • Sitemap

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • April 2021
  • March 2021
  • January 2021
  • December 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • May 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
Theme by ThemesPie | Proudly Powered by WordPress