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Home  /  Reviews  /  Can Google Make or Break Your Business?

Can Google Make or Break Your Business?

Linda Blair September 19, 2017 Reviews Leave a Comment

Far from being just a tool to search for information, many businesses now use Google as a way to suss out what others say about them. Some firms believe that Google is so powerful, that comments online could even make or break a business.

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Safeguarding Your Reputation

According to Business Reporter, more and more firms have begun to worry about the concept of reputational risk. One of the ways that businesses are keeping a check on their reputation and image is by Googling themselves. In fact, one survey has found that 82% of companies do this.

Why do Businesses Google Themselves?

There are lots of different reasons why firms do a Google search on their company name. Nearly 70% of businesses are keen to see how they look in the eyes of potential clients, whilst 61% of firms Google themselves to check out the competition.

Over half of those businesses surveyed admitted to using Google to see what customers have written in reviews. 26% of businesses trawl Google to find negative comments that have been posted about them. Some 11% of firms are even surprised with the results from a search.

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It appears that some firms are keen to make a good impression with their website, with 44% of businesses Googling themselves to find out what their landing page looks like and how visible it is.

Making or Breaking a Business

So powerful is the influence of Google, that 37% of companies actually believe that it can make or break a business. Negative comments online, whether justified or not, can have a detrimental impact on businesses, so it makes sense that many firms are eager to know what is being said about them online. Knowledge and awareness of how a business is perceived online can help firms to counteract and put to right any negative claims, whilst making use of opportunities that showcase their brand in a good light.

The Power of Google

Savvy web owners understand the importance of Google for boosting search rankings, and having a professional, well-designed site, such as from Reading web design business Star Web Innovations, can certainly help steer brands in the right direction.

Yet, businesses are now also using Google in a different way – as a tool to control their image and ascertain what customers have got to say about them.

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Linda Blair

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