With more than 800 million monthly active users, maintaining an active presence on Instagram should form an integral part of your social strategy. Here are 7 ways to make this important social platform work for you.
Curate a flawless profile
Carefully filling out your Instagram profile is as important as selecting a memorable and relevant username. Summarising what you do in fewer than 150 characters is tricky, so make sure to focus on your USP or highlight your next big product launch, promotion, or event.
Creatively showcase who you are and what you do
To successfully build a loyal and engaged audience, you need to focus on showcasing the solutions you provide to your customers.
As Instagram is a very visual platform, you might find it helpful to work with a Bristol website design team, such as the one that can be found here https://www.aardvark-creative.com/, to establish visual consistency and brand cohesion between your website and your Instagram presence.
Demonstrate authenticity on Instagram Stories
Instagram Stories are only live for a 24-hour period, but they can also be saved to be re-used or pinned permanently to your profile.
Content on your main Instagram feed should always have high production values, but you could choose to take a more laid-back approach to your Stories and utilise everything from photographs and video to GIFs, face filters, and emojis to engage with your audience.
Provide a glimpse behind-the-scenes of your business
Consumers are naturally curious and want to understand what goes into the products and/or services they choose to purchase. You could, for example, share images of your base materials, production processes, or notebooks filled with post-meeting ideas.
Utilising popular hashtags, engaging with industry-specific hashtags and even creating your own campaign hashtags will help you to connect with interested audiences within an increasingly busy platform.
Keep it interesting
Ensuring your audience remains consistently keen to engage with your content is crucial. Aim to keep things fresh and reward your audience for loyalty by providing exclusive looks at new developments, which will make them feel special and ensure they continue to return.
Engaging with your audience and collaborating with charities or social initiatives which align with your brand can be an excellent way to raise awareness of your brand, demonstrate your positivity, and authentically increase your reach.