Online reputation management is a service where an increasing number of people are looking to get. It is becoming more and more common to have someone manage your online reputation. It is much more than social media management since it involves more than updating and posting to them. There are back linking, crowdsourcing, blog placement and other tactics involved in it.
Since all those are loaded topics in themselves, we will focus on just discussing the benefits of using Instagram and especially the hash tags. The reason you should use them is because it helps the public discover your posts. It can potentially reach your target audience and make them find you and engage with your brand. You can even get more likes and more people engaging in your message. If you need to see the numbers, on average, posts with only one hash tag are 12.6% more likely to get engagement compared to those without.
It is important to know what hash tags are right for your brand. If you are the type to really care about your online reputation and you should, do your research into which to use. If you want to find the hash tags that are most relevant to what your audience is searching, there are a number of ways to do that. An easy place to start is look into what your competition is using. You can either find new ones you never thought of before of you can even decide not to use a certain one and use an alternate instead.
Next place to look is influencers in your industry. This will take more time to find but very worth it. The bigger ones are already well established with your target audience. Take a look on how they communicate with them and what hash tags are they using. On Instagram, do a search for the words you are already using that seem to be bringing a lot of clicks to your content. Look at the other hash tags that are used from other users that are also using the ones you are having success with. It is also a good idea not to use words that are too generic and used very commonly with people.
There are some people that use so many hash tags and other who don’t use any. It is known that people who use Instagram and less prone to hash tag fatigue as compared to Twitter and Facebook. It is advised not to use all 30 allowed keywords since it can dilute your message.