If you’re selling products on your website, there are a few things you need to have on your site. So here is a quick look at the essential elements of any e-commerce website.
1. User-Friendly Layout
It’s easy to get carried away with fancy web design and forget that the whole point of the site is to encourage people to buy. Ensure the site is uncluttered and easy to navigate and offers a pleasurable user experience.
2. Enticing Offers
It’s a good idea to offer enticements to buy. These could be free shipping, money off a first order or a free gift. Ensure any offers are prominently displayed and feature the main terms and conditions, such as the expiration date.
3. Search Box, Contact Info and Sign-Up Option
Make it easy for visitors to find what they want by having a useful search box. Additionally, you should make it easy for visitors to find help and advice. Consider a FAQ page and at least one contact option. Also, be sure to include a box for people to enter their email address, but be aware of the rules relating to storing and using customer data.
4. Clear Payment Options
Accepted payment options should be displayed prominently on the homepage of the site. This is especially true if you have an international customer base. Of course, you also need to make sure you have a secure payment system in place.
5. Links to Social Media Platforms
A good website design company Gloucester businesses and those based elsewhere use, such as www.net9design.com, will tell you how important it is to integrate your web and social media presence. Make it easy for customers to connect with you, find you and keep up to date with the latest products and offers.
6. Professional Photography and Content
Finally, don’t skimp on your content. Invest some time in photographing your products so they look their best and writing strong copy for your site, both the product descriptions and the other written content. Don’t forget to check it for typos, too, and keep it updated.
There are so many retail sites out there all vying for custom that it is important your site offers the best possible e-commerce experience. Fortunately, by incorporating a few simple elements into your site, you can establish yourself as a leader in your niche.