Setting up a business can be a daunting process; however, when you have set it up, you soon realise the hardest part is getting your business noticed. With fierce competition and a continuously growing online market, it is imperative you make your presence online known. Fortunately, there are methods you can use to bring people to your business.
Make your presence known
Social media is not only for catching up with friends you haven’t seen in years but also a powerful tool for building a platform for your company. Facebook and Twitter pages can be useful if you are trying to reach customers. By keeping them updated on your business and any special offers, you are likely to receive more visitors.
If you want to reach other businesses, put your profile on LinkedIn. This is the biggest professional network in the world and an excellent chance to build connections.
Search engine optimisation increases a website’s visibility. By using meta tags, keywords and links, you can be seen in search engine results. If used correctly, SEO can boost your website to be one of the first shown on Google, Yahoo and Bing. If you need professional support doing this, you could contact a London SEO agency such as https://www.elevateuk.com/seo-services/.
Know your market
Paid advertising is a powerful tool if used well. If you don’t place your advertisements correctly, you will be wasting money. If you were advertising a product or business aimed at senior citizens, for example, putting an ad on Facebook or Twitter is unlikely to prove effective. Once you narrow down your market, you can establish where and how to reach them.
Be mobile friendly
Your website needs to be optimised for mobile use, which can be a complicated process and might involve reformatting images and content. If your website does not reach mobile users, you will lose a lot of potential clients.
Content marketing strategy
It is vital that your website is regularly updated to include news, special offers and testimonies. You can use upcycling if you struggle for time by taking old content and repurposing it into a different format. An example of this would be turning an old blog into a podcast, which will reach new people and save you time and money.