While it may not seem obvious at first, the power of video is such that it can have a positive impact on your site’s search rank, so long as it is harnessed correctly.
Within two years, around four-fifths of web traffic will be eaten up by video streams, meaning this is one trend that no business can afford to ignore – https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#2f0324726b53.
So how can you create an effective video marketing strategy and how will this have SEO ramifications?
The first thing to accept is that creating videos to promote your brand online is not something that should be done in a vacuum. Your marketing strategy needs to incorporate clips alongside a host of other efforts, from blogs and infographics to podcasts and live streams.
Modern web users expect sites to offer them a multimedia experience, which is what you need to deliver in a cohesive fashion. Working with agencies who are a provider of various services including SEO will give you the assistance you need in the early stages.
For increasing your site’s ability to appear in premium positions on Google’s SERPs, there are lots of reasons to get into video marketing.
One SEO-boosting benefit is that videos tend to keep visitors interested for longer, meaning they will stick around on a page to watch a clip play, cutting your bounce rate and enhancing engagement levels.
Next up is the fact that people with click through top pages which feature videos much more frequently than if such media is not present. Adding the correct tags to ensure that search engines know that videos are present will help with this.
There is no way to know exactly how Google’s algorithms work, but all evidence points to the potency of videos for SEO purposes.
When it comes to the videos themselves, make sure they are tailored to your target audience and obey a few of the main rules of multimedia marketing. When it comes to all things marketing, branding and websites it is best to find a specialist Branding Agency like at links such as reallyhelpfulmarketing.co.uk/services/brand-development-gloucester/.
The shorter a video is, the more likely it will achieve its goal of capturing viewers’ attentions and convincing them to stick around on your site. Also remember to add subtitles and a transcription, as this will boost SEO and also work well when the content is shared via social media platforms.