More people are opting to venture into the digital world through businesses that are operating 100 percent online, whether it is a clothing store, consulting services offer or application development all looking to have greater flexibility and obviously generate Utilities.
Although it is relatively simple and quick to run this type of business, it is important to consider the following points to ensure success:
1.- Simple design
Nothing more hateful to users than to run into a page saturated with information and above all that prevents doing what you most want: to buy. Keep the design of your web site clean and accessible, also take care that all operations can be executed at all will serve you have a visibly nice platform if it does not work when performing the transactions, from sending mail through your contact form to the purchasing process.
2.- Generate contact lists
Whether you have a contact database that you got through business cards or you have purchased through a subscription form to your site, it is very important to make good use of them. This information is very valuable since you can get prospects or loyalty with the ones you already have.
Services like Mail Chimp allow you to send email campaigns in a professional manner and can be linked to various applications that constantly update your contact lists.
3.- Make them find you
Search engine optimization is very important, it is no good to have an attractive creative business, but you are found.
There are many strategies to make your website appear in the first places of search on the internet, first of all you must review how it is designed: if it is responsive, that is to say, that it adapts to different devices, the links that they handle are not broken and the Titles are in line with what users are looking for.
Also, do not forget to generate quality content that attracts the searches, that is why it is recommended to create a blog and have the presence on social networks.
Another option is to pay for advertisements such as Google Adwords where you can set your own budget and the keywords you require.
4.- Follow up
The best thing about this type of business is the ability to adapt because thanks to tools like Google Analytics we can see the performance of our website. We can completely change your design if necessary, or simply a button or place a video where it is most visible.
That is why it is important to keep track of the statistics of our site as well as all other tools that we are using for business.
5.- Humanize the business
It is important to remember that although everything is automated in businesses like this, users may have doubts or problems to make their purchase or simply want to know who is behind the business. So do not forget to respond as quickly as possible if you have any questions and above all, it is important to have a “real world” contact, ie a telephone and/or address to give more confidence to users.