Your association survives on its members and how you satisfy their needs. Without members and their commitment to you, you’re not in business. What they want from you can be simple and ensures you capture their attention and retention.
Your association is a big player in your members’ support network to lean on for assistance and direction to help them succeed. Ensure they can do so and that you are there for them and understand the spirit and passion they have for their objectives.
You are the source of all knowledge, and your members want a high-quality supply. Keep them informed of new guidance on best practice, regulation changes and current trends, and use all your available channels to keep in touch. Your website needs to not only be secure and search-friendly, but it must also be buzzing with blogs and fresh forums. Be sure to email those newsletters regularly. Look online for some helpful reminders.
Professional and quality customer service is of utmost importance if you want your association to succeed, retain existing members and recruit new ones. Word of mouth is a powerful tool, both negative and positive, so make sure you’re being recommended in the voice of the latter! Your brand and reputation can be damaged by a poor response to your members’ needs by your services if you don’t deliver, so be sure to listen to them.
Be helpful to your members by ensuring you have readily available information at their fingertips. Make it easy to navigate, and give it the highest quality you can achieve. Check your inboxes and forums, respond, comment and take part. Registration for events and conferences should be a breeze, and membership renewals should be hassle-free. Membership management systems such as https://www.ofec.co.uk/web-and-software-development-services/membership-management-systems.aspx can assist with the wellbeing of your administrative tasks.
Paying dues to your association means your members are entitled to a return on their investment in you. What do your members find valuable? If you don’t know the answer to this, do some homework to find out. Ask them through a survey or other online tool. It could be different for each member and might include the benefits from your website, the opportunity to network, or any of the points made in this list.